Our CEO, Erik Londré, recently sat down with Maddyness to delve into the fascinating journey behind Karta's inception and evolution. From navigating the challenges of the pandemic to revolutionizing brand experiences in virtual realms, Erik sheds light on our transformative path. 💫

In the interview, Erik reflects on how the pandemic served as a catalyst for Karta's emergence. With real-life esports events coming to a halt, Erik recognized the burgeoning potential of virtual platforms like Roblox and Fortnite to redefine brand engagement. Thus, Karta was born, with a mission to craft immersive brand experiences in the ever-expanding metaverse. 🎮

Fast forward to today, and Karta stands as a beacon of innovation in the realm of virtual branding. Collaborating with industry titans such as HUGO BOSS and icons like Nicki Minaj, we've pioneered the concept of making brands playable in virtual spaces. Erik highlights our journey, noting, "In 2020, my Lavazza campaign marked one of 11 activations across Roblox, Fortnite, and Zepeto. Today, over 800 brands have followed suit, and Karta has blossomed into a thriving company with 39 talented individuals driving our vision forward."

Exciting, right? 🌟

Curious to delve deeper into our story? Dive into the full interview here and discover how Karta continues to innovate at the intersection of gaming and branding.

Let's keep shaping the future of metaverse branding together! 🎉