Last week, Karta successfully launched HUGO BOSS' new brand line, HUGO BLUE, on Roblox. This project marks a significant milestone in our journey of creating immersive metaverse experiences for brands. Instead of following the conventional route of a singular brand experience, we introduced two distinct yet interconnected experiences: a Roblox shop and an event space on “PLANET HUGO,” and "HUGO FASHION MATCH," an engaging social fashion game.

Innovative Dual Experience Strategy

Our approach to launching HUGO BLUE was deeply informed by our understanding of the metaverse landscape. We noticed that the most successful brand experiences on Roblox focus on delivering a clear, targeted offering. With this in mind, we designed two distinct experiences:

PLANET HUGO and HUGO FASHION MATCH: This dual approach allows us to showcase different facets of the HUGO brand. PLANET HUGO provides a unique event space for users to explore, while HUGO FASHION MATCH immerses players in a social fashion game where they can express their creativity by giving each other’s avatars makeovers.

An ecosystem of Connected Experiences: These two experiences form the foundation of a broader HUGO ecosystem within Roblox. Each one targets specific a audience and highlights different aspects of the brand, including style, self-expression, arts, culture, gaming, and music.

Why This Matters for Your Business

For companies looking to establish or enhance their presence in the metaverse, our work with HUGO BOSS demonstrates the power of a diversified, yet interconnected approach. Creating distinct experiences with clear objectives allows better engagement with target audiences, showcasing multiple dimensions of your brand, and encouraging repeated user interaction .

A Collaborative Success

Our innovative approach would not have been possible without the visionary support of HUGO BOSS and the incredible backing from GEEIQ. Their belief in our vision and willingness to embrace new methods has been instrumental in this successful launch.

Join Us in Shaping the Future of Branding in UGC Gaming

At Karta, we are committed to pushing the boundaries of what’s possible in the metaverse. We invite brands looking to create compelling UGC experiences to partner with us. Let’s explore the limitless possibilities of virtual worlds together and craft experiences that captivate and inspire.

Partner with Us

Ready to transform your brand experience in the metaverse? Reach out to us for impactful metaverse solutions at info@karta.game