SPOTIFY

WRAPPED REALMS

Spotify is the world's largest music streaming platform, and Spotify Wrapped stands out as its flagship annual marketing campaign. In 2023, we've crafted a metaverse experience for Spotify within Fortnite, gamifying the listening habits of Spotify users.

CAMPAIGN OVERVIEW.

CLIENT
Spotify

AGENCY PARTNERS
Fnatic Esports

DURATION
December 2023

PLATFORM
PC, Xbox, Playstation, iOS, Android

GAME
Fortnite

OBJECTIVE

Creating an entertaining and mind-bending puzzle experience by gamifying the listening habits of Spotify Wrapped users.

12 LISTENING HABITS by Spotify

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Vampire

When it comes to your listening, you like to embrace a little… darkness. You listen to emotional, atmospheric music more than most.

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Alchemist

Listening is your laboratory. You create your own playlists more than other listeners do. Nice work, doc.

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Time Traveler

Have we met before? You travel back in time and listen to songs on repeat, again and again. The best tracks never get old.

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Cyclops

When it comes to your listening, you’re loyal and devoted. You like to focus on one genre. Sometimes while wearing a monocle.

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Luminary

There’s a spark in you, and your listening shows it. You play light, upbeat music more than others. Bet you’re fun at parties.

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Mastermind

Knowledge is power, listener. Which makes you powerful indeed, as you like to study a wide range of different genres. Clever you.

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Roboticist

You like to hit play, kick back, and let the clever algorithms work their magic, track after track. Oh look, that rhymes.

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Shapeshifter

One moment you’re head over heels for an artist. The next, you’ve moved on. Some say it’s erratic. We call it eclectic.

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Collector

Your taste is sublime. You listen mostly to your own playlists, and we totally get why. They’re perfect, after all.

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Hunter

You’re always searching for new favorites. You skip tracks more than other listeners. Maybe it’s the thrill of the chase?

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Hunter
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Fanatic

Once you pick a favorite, you never let go. Your top artist makes up more than a third of your listening. Impressive.

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Hypnotist

Your concentration is absolute, friend. You like to play albums all the way through, from the opening track to the final note.

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