BLACKPINK

THE PALACE

BLACKPINK is one of the world's biggest artists. Jisoo, Jennie, Lisa and Rosé have taken the planet by storm and achieved K-pop success only rivalled by BTS. With sold-out arenas across the globe, a headline spot at Coachella, and becoming the #1 artist on the #1 music platform - YouTube. Both in terms of subscribers and views. It is now time for the girls to take over Roblox.

CAMPAIGN OVERVIEW.

CLIENT
YG Entertainment

TARGET
BLINKs (BLACKPINK fans) worldwide

DURATION
August 2023

PLATFORM
PC, Xbox, PlayStation, iOS, Android, Meta Quest

GAME
Roblox

OBJECTIVE

To build a Roblox experience, a palace for BLINKs, where they can meet, socialise, and enjoy content from BLACKPINK, visit various spaces designed around BLACKPINK’s iconic music video scenes, and enjoy some of the artists' favourite things while exploring a brand new Roblox experience in Black and Pink!

WHAT WE DID

We developed a virtual environment featuring a Social Hub, Gallery, Selfie Area, and Virtual Merch Store to immerse fans in the BLACKPINK universe. Additionally, two mini-games, Disco Tank Derby and Black or Pink?, were introduced for added entertainment. We integrated brand partnerships, including interactive video ads compliant with Roblox policies. In summary, Karta successfully translated BLACKPINK's vision into a comprehensive digital reality, redefining fan engagement and entertainment standards.

THE HUB

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THE CAVERNS

We have created a progressive mini-game where BLINKs can mine crystal shards to level up and unlock exclusive UGCs. Our inspiration for building the caverns comes from BLACKPINK music videos.