Today, we launched a new Roblox experience in collaboration with Toikido, bringing the excitement of UEFA Euro 2024 to the vibrant world of Piñata Smashlings™

An Unforgettable Football Adventure

From May 15th to July 14th, players can dive into the special event featuring the official UEFA Euro 2024 mascot, Albärt, and explore the Euro 2024 Football Island. This immersive stadium experience is packed with football-themed games, piñatas, treasures, and opportunities to level up and earn in-game currency. Our goal is to support UEFA in inspiring young audiences to emulate their tournament heroes and lead physically active lifestyles.

Connecting Virtual and Real-World Play

To enhance the connection between the virtual and physical worlds, Euro 2024 Football Island features in-game digital screens displaying live match scores, keeping players connected to the tournament. The fan zone within the game provides a dedicated space for players to celebrate their favourite teams and tournament moments.

Exclusive Rewards and Digital Pop-Ups

Players who purchase the official Albärt plush can unlock exclusive digital rewards in-game, including a unique Albärt Smashling. Additionally, Adidas is bringing its iconic football boots to the game with a digital pop-up store and themed mini-games, offering unique gameplay experiences and opportunities for user-generated content.

A Vision for the Future

Erik Londré, CEO of Karta, expressed his excitement: "Bringing the spirit of Euro 2024 into Piñata Smashlings represents a perfect blend of digital entertainment and real-world sporting events. This partnership creates memorable experiences that resonate with young audiences, bridging the gap between virtual play and physical activity."

Stay tuned for more exciting updates from Karta as we continue to build awesome UGC experiences for players and brands!

For more information on how Karta can elevate your brand in the metaverse, contact us at info@karta.game