We’re excited to share that Karta’s CEO & Founder, Erik Londré, will be speaking at GEEIQ’s webinar on the expanding brand opportunities in gaming and virtual worlds in 2024. 🌐🎮
Erik will join Joe Ferencz from Gamefam, Zach Hahn from Super League, and Jordan Baker from EVNT Games to discuss how brands are creatively engaging Gen Z and Gen A in these spaces. 🎙
Don’t miss out! Get your copy of the insights here: GEEIQ Webinar
Learn more here.https://geeiq.com/virtual-brand-experiences-2024/
Erik Londré and Eliza Jedlinska are representing Karta at the Esports Insider event in Lisbon. Tomorrow at 11:30 AM, Erik will speak about in-game advertising alongside James Yang and Fabian Philip Furch. Don’t miss the panel if you’re attending—come say hi!
What is ESI Lisbon?
The ESI Lisbon event, by Esports Insider happened in September 2024 at the MEO Arena located near the SBC Summit taking place at the Feira Internacional de Lisboa venue.
This gathering showcases the talent, in esports and video games alongside creators in the industry while offering an exhibition area and valuable content sessions for networking and collaboration, among professionals.
ESI Lisbon is set to make a comeback in 2025 as the B event and industry festival yet—a unique fusion of esports and gaming, with the wider creator economy landscape.
Learn more here: Esports Insider Event.
Our Founder, Erik Londré, recently joined Mitch Rasmussen, Director of Web3 at NASCAR, for an in-depth discussion on the Beyond Pixels Show. If you missed the live event, don't worry — the full video is now available for you to watch!
During the show, Erik and Mitch dove deep into how Karta and NASCAR are collaborating to bring NASCAR to life in Fortnite. They discussed the creative process behind building NASCAR-themed maps, the challenges we faced, and how we’re using innovative gaming experiences to engage fans like never before.This conversation is a must-watch for anyone interested in the intersection of gaming, Web3, and branded virtual experiences.
Watch the full episode here:
Thank you to everyone who tuned in live and contributed to the conversation. Stay tuned for more!
Ready to create a unique branded experience that stands out in the metaverse? Contact us today at info@karta.game
Karta is back with an exciting new experience for NASCAR and Fortnite fans! We've reimagined the iconic Daytona International Speedway, creating a vibrant Florida-themed map that combines the best of real-world racing and Fortnite's dynamic gameplay.
Nick Rend, VP of Interactive and Emerging Platforms at NASCAR, said, "Since our launch of the Chicago Street Course, we’ve seen incredible engagement and enthusiasm from the community. Building on that success, the virtual Daytona track allows players to experience the excitement of one of NASCAR's most iconic venues with Fortnite’s dynamic, action-packed gameplay."
At Karta, we love bringing real-life experiences to the gaming world, and this map is a testament to that passion. Dive into a pastel paradise and feel the high-speed excitement of NASCAR right in Fortnite. Whether you're a racing enthusiast or a dedicated gamer, our Daytona map promises a unique adventure.
Ready to race?
Jump into the action now with the map code: 6126-3930-0814
Explore more about the project here
Karta has landed at GamesCom, and we’re thrilled to be here with Roblox! If you're in Cologne, come visit us in Hall 3.2 to meet our team — Erik, Tomi, and Mihailo — and explore the future of in-game advertising and UGC.
Don’t miss out on this opportunity to connect and see how we’re making brands playable! See you there!
Want to learn more? Reach out to us at info@karta.game.
We are thrilled to announce Karta's latest collaboration with the Digital Fashion Designer's Council (DFDC) as a production partner for brands eager to make their mark in the gaming industry. Digital fashion is rapidly becoming a defining genre in gaming, offering players creative ways to express themselves through unique digital styles. At Karta, we're excited to lead the charge in bringing more fashion brands into this dynamic space.
Our partnership with DFDC and their "Fashion Week Connect" event series will shine a spotlight on groundbreaking activations across all immersive tech fields. We're passionate about helping brands build authentic connections with their audiences on platforms like Roblox and Fortnite.
Morgan Evans, Karta's Director of Fashion and Beauty, emphasizes this vision:
"The DFDC and their Fashion Week Connect event series will highlight the amazing activations across all immersive tech fields. At Karta, we are incredibly excited about how we can connect brands with their fans on platforms like Roblox and Fortnite. Building authentic connections for brands where their audiences are is at the centre of Karta's approach."
Stay tuned for more updates on our innovative work with DFDC, and join us as we continue to push the boundaries of digital fashion in gaming!
Ready to create a unique branded experience that stands out in the metaverse? Contact us today at info@karta.game
Announcing the launch of NASCAR’s first-ever branded experience in Fortnite: the NASCAR - Chicago Street Race map! This project marks a significant milestone as we bring the exhilarating world of NASCAR to the dynamic, creative universe of Fortnite.
Partnering with NASCAR has been an incredible journey. Together, we've crafted a unique, high-speed racing experience on a custom-built Chicago Street Course, inspired by real-world NASCAR races. This map allows players to race through the streets of Chicago, navigating multiple routes, mastering speed and drift, and overcoming obstacles in intense multiplayer races or solo time trials.
Nick Rend, Managing Director of Esports & Gaming at NASCAR, expressed his excitement: “Fortnite provides the perfect platform to engage a global audience, blending the intensity of NASCAR racing with the immersive world of Fortnite. Karta, with their incredible creativity, attention to detail, and innovative approach, were the perfect partners to help us bring this vision to life. We wanted to build something with longevity for both diehard NASCAR enthusiasts and the wider Fortnite community, and we think we have succeeded with just that.”
This launch comes ahead of the real-life Chicago Street Race taking place in Grant Park on July 6-7, giving fans and new players alike an immersive preview of the event. NASCAR Chicago Street Race is available to play on Fortnite now via the map code 0012-6902-9252.
We look forward to continuing our collaboration and exploring new ways to bring the thrill of NASCAR to fans around the world through innovative and engaging experiences.
Ready to elevate your brand's presence in the metaverse? Reach us at info@karta.game
Our CEO, Erik Londré, recently sat down with Maddyness to delve into the fascinating journey behind Karta's inception and evolution. From navigating the challenges of the pandemic to revolutionizing brand experiences in virtual realms, Erik sheds light on our transformative path. 💫
In the interview, Erik reflects on how the pandemic served as a catalyst for Karta's emergence. With real-life esports events coming to a halt, Erik recognized the burgeoning potential of virtual platforms like Roblox and Fortnite to redefine brand engagement. Thus, Karta was born, with a mission to craft immersive brand experiences in the ever-expanding metaverse. 🎮
Fast forward to today, and Karta stands as a beacon of innovation in the realm of virtual branding. Collaborating with industry titans such as HUGO BOSS and icons like Nicki Minaj, we've pioneered the concept of making brands playable in virtual spaces. Erik highlights our journey, noting, "In 2020, my Lavazza campaign marked one of 11 activations across Roblox, Fortnite, and Zepeto. Today, over 800 brands have followed suit, and Karta has blossomed into a thriving company with 39 talented individuals driving our vision forward."
Exciting, right? 🌟
Curious to delve deeper into our story? Dive into the full interview here and discover how Karta continues to innovate at the intersection of gaming and branding.
Let's keep shaping the future of metaverse branding together! 🎉
May 28, 2024 — Comments are off for this post.
Today, we launched a new Roblox experience in collaboration with Toikido, bringing the excitement of UEFA Euro 2024 to the vibrant world of Piñata Smashlings™
From May 15th to July 14th, players can dive into the special event featuring the official UEFA Euro 2024 mascot, Albärt, and explore the Euro 2024 Football Island. This immersive stadium experience is packed with football-themed games, piñatas, treasures, and opportunities to level up and earn in-game currency. Our goal is to support UEFA in inspiring young audiences to emulate their tournament heroes and lead physically active lifestyles.
To enhance the connection between the virtual and physical worlds, Euro 2024 Football Island features in-game digital screens displaying live match scores, keeping players connected to the tournament. The fan zone within the game provides a dedicated space for players to celebrate their favourite teams and tournament moments.
Players who purchase the official Albärt plush can unlock exclusive digital rewards in-game, including a unique Albärt Smashling. Additionally, Adidas is bringing its iconic football boots to the game with a digital pop-up store and themed mini-games, offering unique gameplay experiences and opportunities for user-generated content.
Erik Londré, CEO of Karta, expressed his excitement: "Bringing the spirit of Euro 2024 into Piñata Smashlings represents a perfect blend of digital entertainment and real-world sporting events. This partnership creates memorable experiences that resonate with young audiences, bridging the gap between virtual play and physical activity."
Stay tuned for more exciting updates from Karta as we continue to build awesome UGC experiences for players and brands!
For more information on how Karta can elevate your brand in the metaverse, contact us at info@karta.game
May 28, 2024 — Comments are off for this post.
We are expanding our team with five new hires from industry giants like Tommy Hilfiger, Epic Games, and Emperia. We believe this strategic move, driven by the increasing demand for innovative virtual branded experiences, underscores our commitment to excellence and industry leadership.
We are proud to introduce:
As the metaverse continues to evolve, it presents unprecedented opportunities for brands to engage with audiences through UGC gaming and on-platform e-commerce. Our expanded team is poised to deliver exceptional results, creating meaningful connections between brands and their consumers in these virtual spaces.
Erik Londré, CEO of Karta, highlights our multidisciplinary approach: "Our goal is to deliver results to our clients and joy to the games. Combining marketers, game industry professionals, and platform natives is key. Our recent hires reflect that philosophy completely."
We are excited about the future and dedicated to helping brands navigate and succeed in the metaverse. Stay tuned for more updates and new projects as we expand our services and reach new heights.
For more information on how Karta can elevate your brand in the metaverse, contact us at info@karta.game