NICKI MINAJ'S

GAG CITY

Nicki Minaj has sold over 100 million records worldwide, making her the best-selling female rapper of all time. With the latest trend #GagCity that she has started, fans all over the world joining this trend every minute. So we've built an exclusive Roblox shop for Nicki Minaj, making this our first pure-artist store.

CAMPAIGN OVERVIEW.

CLIENT
Republic Records

TARGET
BARBZ (Nicki Minaj Fans)

DURATION
December 2023

PLATFORM
PC, Xbox, PlayStation, iOS, Android, Meta Quest

GAME
Roblox

OBJECTIVE

To create a unique store exclusively for Barbz, featuring cool items inspired by their favorite artist, Nicki Minaj, marking it as Karta's first-ever store dedicated solely to an artist.

WHAT WE DID

We've established an exclusive Roblox shop inspired by Nicki Minaj's new album photos, "Pink Friday 2," for Barbz (Nicki Minaj fans). The shop features unique dance moves and clothing items influenced by an ongoing trend known as Gag City.

GAG CITY?

In this trend, fans utilize AI image-creating tools to convey their understanding and vision of the city. Each image, whether crafted by a fan or Nicki Minaj herself, represents the city in a theme that is distinctive and unique.